Head & Shoulders has taken a $1 Million insurance on Troy Polamalu. No, not on Polamalu himself, just his hair! That's understandable considering the Pittsburgh Steelers player has done a number of endorsements for the shampoo company. Check out the press release below:
August 30, 2010 - head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu's trademark hair. The head & shoulders
spokesperson's iconic mane will be protected throughout the NFL season by the world's leading insurance agency, Lloyd's of London.
No other NFL player's hair has been so recognizable to warrant this first ever type of insurance policy. In fact, Troy's hair is so ridiculously full and thick that end to end it spans 100 football fields.
"head & shoulders has gone above and beyond by insuring my Samoan locks for a cool $1 million dollars. This reinforces that my full and thick hair is unstoppable," says Troy Polamalu.
Fans can log on to Troyshair.com to learn more about Troy's secret weapon, head & shoulders' Hair Endurance for Men. The website also hosts more information on the insurance policy, a fun interactive experience, and opportunities to win outrageously cool NFL prizes including a Super Bowl XLV VIP package.
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